Hidden Champions: Finding Your Taste
Globalization and increased overall prosperity has made many products available and affordable to a wide base of consumers. In Germany and Austria, a keen appreciation for regional or artisanal products has grown as well.
Craft distillery products evidence some of the greatest potential: select whiskeys, gins and vodkas distilled in small batches and created for a niche clientele. Exceptional quality, limited availability and a compelling brand identity set these products apart from their mass-market counterparts, enabling access to a smaller but significantly more rewarding connoisseur market.
How Can waypointz Consulting Assist You?
waypointz Consulting can assist craft distilleries interested in establishing a rewarding premium brand identity with limited quantities of their products in Germany and Austria. The key to your success is not spending large sums of money on advertising but maximizing the potential of your product – first-class whiskey, gin or vodka – by introducing it to a discerning but loyal customer-base on the merits of its own specific character and legend, catering to specific events or exceptional tastes through a handful of select distributors.