Business in
Austria

Business in
Austria

 
Getting Acquainted with Austria

With its population of only 8.5 million, Austria is truly a hidden champion, despite its being only the size of South Carolina. Topographically challenged in breathtaking fashion by the Alps, one third of Austria’s population resides in only six relatively small cities.

Vienna, the nation’s very cosmopolitan capital, lays claim to being home to nearly one in four Austrians. Reflecting its pivotal location on the European map as a kind of geographical threshold between Eastern and Western Europe, an eighth of the population is not native Austrian. While comparably small and sometimes nearly deliberately inconspicuous, Austria is nonetheless prosperous: its GDP of €323 billion translates into a per capita income of more than €38,000 annually.

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Why Culture?
Knowing and understanding differences between cultures does not require us to be judgemental or even necessarily always in agreement.

But simply understanding these differences earns you and your business respect in the eyes of your potential customers and partners. It saves you resources – time and money – by helping you to avoid disappointing pitfalls and dead ends.

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Learn more about Germany
 

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